Rebranding the translation profession

I got a recruiting email this week from a group called “My Translation”, which bills itself as “A Revolution in Translation”. Naturally I was curious, thinking it might be a new type of collaborative platform for professionals, so I checked out their website. This is what is says on the home page:

Translators: a new way to make money from home. Take a test, get online translation projects and start earning money now.

The only people whom this might strike as a “new” and “revolutionary” approach would be non-translators. This is just as well, since they appear to be the target audience of this spiel, which presents translation like just another no-qualifications-required, work-at-home opportunity. Call this number, start earning $$$ right away!

It looks to me like some entrepreneur smelled a money-making opportunity and suckered some sincere people into signing up. I checked out some of the translator profiles and most of them registered in 2013 and have not been active since then, so they probably moved on, hopefully to bigger and better things. Continue reading