If your response to this title is “Absolutely nothing, HUH! (say it again y’all),” to the tune of War, What is it Good For, you are probably thinking in terms of how effective blogs are as marketing tools. A common complaint is that blogs do nothing to bring in new clients and are therefore a waste of time.
It’s an interesting debate which surely does not just apply to the translation industry, so out of curiosity I decided to look at a few other professions to see how their practitioners use blogs. Continue reading